Seven Partners, One Platform. Keepital's Startup Pavilion at WOCEE 2026

 

Keepital Philippines brings together six of the country's most promising startups, and a powerhouse IP institution, for a dedicated showcase at the World of Consumer Electronics Expo this August. The World of Consumer Electronics Expo (WOCEE) has long been the Philippines' most significant gathering of technology companies, manufacturers, and industry decision-makers. This August 5 to 8 at the SMX Convention Center Manila, it returns with more than 33,200 expected visitors, over 110 exhibitors, and 15,000 square meters of exhibit space. This year, Keepital Philippines is adding a new dimension to the expo. Under the dedicated Startup Pavilion, Keepital is bringing six carefully selected startups to the WOCEE floor and providing each one a curated platform to present their products, connect with buyers and investors, and reach the scale they deserve.

The Exhibitors

Ateneo Intellectual Property Office (AIPO)

Anchoring the pavilion is the Ateneo de Manila University's Intellectual Property Office, an institution dedicated to fostering innovation, research commercialization, and startup development within one of the Philippines' most respected academic ecosystems. (aipo.ateneo.edu)

KLARO

KLARO is a sales and inventory platform built for cooperatives and small Filipino businesses that still run on handwritten logbooks. Its AI-powered OCR engine photographs a logbook and extracts line items, quantities, and totals in under 30 seconds, feeding the results into a dashboard that gives agri-terminals and consolidation hubs real-time visibility over volumes, buyer accounts, and payment status. With partners including the Nueva Vizcaya Agricultural Terminal, Quezon City's Pangkabuhayang Program, and Ateneo BUILD already on board, KLARO represents a compelling intersection of AI capability and real-economy application. (meetklaro.com)

a11y media

Formerly known as Wika, a11y media is a Filipino startup working for the social and economic inclusion of people with disabilities, democratizing accessibility for the deaf, hard of hearing, and Filipino Sign Language (FSL) interpreters through assistive content such as sign language videos, captions, and audio descriptions. Co-founded in 2018, a11y's platform functions similarly to YouTube but exclusively for accessible content, and empowers anyone to upload their own sign language videos and captions, with 70% of FSL interpreters on the platform being women.The only Philippine startup selected out of 800 applicants across Asia for the Real Madrid Next Accelerator, a11y arrives at WOCEE with both global recognition and a mission that sits at the intersection of technology and genuine social impact. (a11y.media/wika)

Domantay Consulting 

Not every pavilion participant is a tech product company, and that is precisely the point. Founded in 2018, Domantay Consulting (DC Digital) is a holistic digital consultancy offering public relations, social media management, digital marketing, and creative multimedia production. A cross-generational team of PR, media, marketing, and fine arts professionals, DC Digital brings something every technology company eventually needs at WOCEE: the expertise to communicate what they build in a way the market can actually hear. (domantayconsulting.com) 

Vaura

Vaura enters the pavilion as an AI-powered content engine built for businesses that need to produce content at scale without sacrificing quality or brand consistency. In a market where content demand is outpacing the capacity of most in-house teams, Vaura offers a smarter production pipeline where it generates output that is faster to produce and easier to manage across channels. At WOCEE, Vaura's presence speaks directly to the exhibitors, distributors, and brand teams on the floor who are looking for more efficient ways to keep their content working as hard as their products do. (vaura.io) 

BetterClinic

BetterClinic is an AI ambient scribe built for medical practitioners: it listens during a consultation and automatically generates SOAP notes, prescriptions, medical certificates, PhilHealth claims abstracts, and ICD-10/RVS coding. No EHR, no setup, no typing required. Its transcription engine handles mixed-language speech, local medication names, and the accents and dialects Filipino patients bring into the room, and is built in full compliance with the Philippine Data Privacy Act. For a country with a large and geographically dispersed medical workforce, a tool that runs on a smartphone and requires no institutional integration is not a luxury but a practical necessity. (betterclinic.ai)

SOFI AI

SOFI AI automates customer engagement for Philippine SMEs, most of which rely on Facebook Messenger, Instagram DMs, and comment sections to drive sales. Its platform delivers 24/7 chat responses, smart sales assistance, multilingual support, and automated data collection across Facebook, Instagram, Shopify, Telegram, and more, adapting to each brand's tone and personality. A member of the NVIDIA Inception Program and a selected participant in Google for Startups, SOFI AI brings a proposition at WOCEE that is immediately relevant to the SME owners, brand managers, and distributors walking the expo floor. (sofitech.ai) 

The Startup Pavilion is a deliberate cross-section of where Philippine technology is heading. AI applied to agriculture, healthcare, customer engagement, brand communications, workforce development, and the infrastructure beneath all of it. What WOCEE provides is the kind of audience that normally takes years to reach. The pavilion compresses that timeline.

For anyone attending WOCEE this August, the Startup Pavilion is worth the detour. Come with questions. The founders will be there to answer them.

Happening from August 5–8, at the SMX Convention Center Manila. Register now at https://register.worldbexevents.com/registration and get ready to explore this show of innovation.

Learn more at wocee.ph 

About KEEP Pte Ltd.

Keepital was established in 2013 and has now grown into Southeast Asia’s Leading Industrial B2B marketplace that facilitates connections between suppliers and buyers worldwide through our online platform. They stand out with their highly competitive pricing and offer a comprehensive range of services beyond just product listings. Their advertising options are designed for affordability and simplicity, featuring a one-time payment and low renewal fees for product and service suppliers on our online portal.

 

Bescost Printing expands display solutions with launch of its 2026 Display Systems catalog

The expanded catalog features portable and permanent display systems designed for trade shows, retail stores, restaurants, and corporate events, providing businesses with a wider selection of branding and visual merchandising solutions from a single supplier.

Bescost Printing has launched its 2026 Display Systems catalog, expanding its portfolio of display solutions for businesses preparing for trade shows, retail rollouts, corporate events, and commercial branding projects.

The new catalog introduces a wider range of portable and permanent display systems designed to support exhibitors, retailers, restaurants, and event organizers with professional branding and visual merchandising solutions.

A Complete Display Ecosystem Under One Roof

Among the featured products are Fabric Tension Wall Systems, which serve as reusable backdrops for exhibitions, conferences, product launches, and promotional events. The systems feature aluminum frames paired with dye-sublimation fabric graphics and are available in multiple sizes, from compact standalone displays to large-format exhibition walls. Each unit includes a carrying bag for convenient transport and storage.

Complementing the backdrop systems are Fabric Tension Counter Tables, available in ellipse, rectangular, semi-square, and lifetime table configurations. Designed for portability and repeated use, the counters can function as registration desks, information counters, product demonstration stations, and reception areas during events and exhibitions.

Flag Banners for Maximum Outdoor Visibility

The catalog also includes a range of flag banner systems in feather, teardrop, and rectangular designs. Available in both opaque and lightweight fabric options, the banners come in various sizes suitable for storefronts, outdoor advertising, trade fairs, corporate events, and promotional campaigns. Each banner system includes a cross-base stand for easy installation.

Also included in the 2026 lineup is Bescost Printing’s collection of illuminated display solutions, featuring slim lightboxes, hanging lightboxes, illuminated A-frame standees, and snap-on lightbox displays. Built with aluminum frames, acrylic panels, and UV-printed graphics, these products are designed for restaurants, cafés, retail stores, shopping malls, and other commercial establishments looking to showcase menus, promotions, and brand messaging.

Affordability Meets Professional Quality

“Our goal is to provide businesses with a more complete selection of display solutions that support their branding needs, whether for exhibitions, retail spaces, or corporate events,” said Jim Besinio, owner of Bescost Printing.

The 2026 Display Systems catalog is now available on the Bescost Printing website. Businesses may also contact the company’s customer service team for product inquiries, quotations, and bulk orders.

About Bescost Printing

Bescost Printing is the Philippines' premier large-format printing and signage company, known for its world-class output and people-first work culture. Based in Quezon City, Bescost serves businesses nationwide with store dress-up solutions, exterior signage, large-format printing, and full installation services. Bescost Printing does not just print — they transform businesses and build stories worth telling.

PayNow by Goldwater Capital: Helping SMEs Grow Despite Cash Flow Challenges

  

Goldwater Capital highlights how PayNow helps existing Philippine businesses access working capital to fund inventory, fulfill purchase orders, manage cash flow, and seize growth opportunities.

Got a Big Order but Limited Capital? Here's How PayNow Helps Businesses Keep Moving Forward

For many business owners, the challenge isn't finding customers—it's having enough capital to grab opportunities as they come.

You've probably experienced it before. A client places a large order, inventory needs to be replenished, or a new project comes in that could help grow the business. The opportunity is there but the the problem sometimes is you need to spend before you can earn.

Minsan, hindi naman kulang sa sales o customers. Ang problema ay kapag may biglang malaking order, kailangan mong maglabas ng puhunan agad para sa inventory, materials, o production. Kahit hindi ka pa bayad.

This is exactly the gap that PayNow by Goldwater Capital aims to address.

PayNow is a business financing solution designed to help SMEs access the working capital they need so they can continue operating, fulfill customer orders, and pursue growth opportunities without unnecessary delays.

When Business Growth Can't Wait

For many growing businesses, this situation highlights the need for business expansion financing. Whether it's purchasing inventory, funding project requirements, or accepting larger purchase orders, having access to working capital allows businesses to move quickly when opportunities arise.

Take the case of Lea, a small business owner running a printing and marketing supply company.

One day, a long-time client reached out with a large order that was nearly triple their usual volume. It was the kind of opportunity that could potentially grow the business.

The challenge?

She needed to purchase materials and cover production costs before receiving payment from the client.

This is a common challenge for businesses looking for purchase order financing, where expenses come first while client payments arrive later.

"Nandiyan na yung order. Nandiyan na rin yung potential na kita. Pero kailangan mo munang gumastos bago ka kumita," a reality many entrepreneurs know all too well.

Without enough working capital, Lea faced a difficult decision: turn down the order, delay fulfillment, or risk stretching her resources thin.

With access to financing, she was able to move forward, complete the order on time, and strengthen her relationship with a valuable customer.

Access to working capital helps businesses fulfill bigger opportunities with confidence.

Why Cash Flow Challenges Happen Even to Successful Businesses

Many people assume that if a business is earning, cash flow is never an issue.

In reality, even growing businesses encounter situations where expenses come first, May mga oras na kailangan mo maglabas muna while payments arrive later.

Some common examples include:

- Purchasing supplies for confirmed customer orders

- Expanding to accommodate increasing demand

- Funding projects while waiting for customer payments

- Receiving bulk orders that require immediate inventory purchases

- Scaling production to meet higher demandPaying suppliers upfront before collecting from customers

- Managing operational expenses while fulfilling large orders

- Taking on new clients with bigger requirements

Hindi ibig sabihin na struggling ang negosyo. Madalas, lumalaki lang ang pangangailangan ng business habang lumalaki rin ang opportunities.

And when opportunities come, business owners need to act quickly.

Turning Opportunities Into Growth

One missed opportunity can mean lost revenue, delayed expansion, or even losing a customer to a competitor.

That's why having access to working capital can make a significant difference.

Instead of saying "maybe next time" to a potential project or order, businesses can move forward with confidence knowing they have the resources needed to deliver.

PayNow is designed to help businesses bridge these temporary funding gaps so they can focus on growth rather than worrying about short-term cash flow challenges.

A Partner for Ambitious Entrepreneurs

At Goldwater Capital, we believe that many Filipino entrepreneurs already have the drive, talent, and opportunities to succeed.

What they sometimes need is a financial partner that helps them move faster when opportunities arise.

Whether it's funding inventory, supporting day-to-day operations, or helping fulfill a major order, PayNow provides qualified businesses with access to financing that supports their growth journey.

Because when opportunity knocks, business owners shouldn't have to turn it away simply because the timing isn't perfect.

About PayNow

PayNow is a business financing solution by Goldwater Capital that helps qualified businesses access working capital for inventory purchases, operational expenses, project requirements, and business growth initiatives. Through flexible financing support, PayNow empowers entrepreneurs to keep their businesses moving forward and take advantage of opportunities when they matter most.

About Goldwater Capital Inc

Goldwater Capital is a Philippine financing company committed to helping individuals and businesses bridge the financial gap between ambition and achievement. Through fast, fair, and technology-driven financing solutions—including business funding, salary advances, and education financing—we empower Filipinos to pursue opportunities, manage cash flow, and achieve sustainable growth.

As AI Changes Search, SERPWeave Expands Its Approach to SEO

 Artificial intelligence is changing the way people search for information online. AI-generated search summaries and conversational search tools are becoming part of everyday decision-making, influencing how users research products, compare services, and evaluate businesses before visiting a website. As search behavior evolves, many organizations are asking how they should adapt their online visibility strategies.

For Philippine-based SEO agency SERPWeave, the answer is not to replace traditional search engine optimization (SEO), but to strengthen it. Founded by SEO Specialist Rhea Bigcas, the agency has expanded its services to include AI Search Optimization, reflecting the growing role of AI-powered search alongside conventional search engines.

SERPWeave is a Philippine-based SEO agency specializing in Local SEO, Technical SEO, AI Search Optimization, Google Business Profile Optimization, and SEO Content Strategy.

The agency said the expansion comes as more businesses seek guidance on how AI may influence search visibility. While search technologies continue to evolve, SERPWeave believes the principles that support long-term online success remain consistent: creating valuable content, maintaining technically sound websites, and delivering a positive user experience.

Rather than treating AI Search Optimization as a separate discipline, SERPWeave views it as an extension of good SEO. The agency's approach focuses on helping businesses create accurate, well-structured, and trustworthy content that serves both people and modern search technologies. By combining established SEO practices with an understanding of emerging search experiences, SERPWeave aims to help clients build sustainable visibility rather than pursue short-term trends.

"We've seen a growing number of businesses asking whether AI changes the role of SEO," said Rhea Bigcas, Founder of SERPWeave. "Our view is that the fundamentals haven't changed. Helpful content, technical quality, and a genuine focus on users remain the foundation of online visibility. AI is changing how information is delivered—not the importance of creating information people can trust."

Rhea Bigcas, Founder of SERPWeave, believes businesses should strengthen SEO fundamentals while adapting to the growing influence of AI-powered search.

SERPWeave's expanded approach brings together Local SEO, Technical SEO, On-Page SEO, Google Business Profile Optimization, SEO Content Strategy, and AI Search Optimization into strategies tailored to each client's goals, industry, and audience. Instead of applying a standard formula, the agency works to understand how customers search for information and how businesses can improve their visibility across both traditional search engines and AI-powered search experiences.

The agency also believes that strong digital visibility extends beyond rankings alone. Publishing reliable information, improving website performance, demonstrating expertise, and maintaining a consistent online presence all contribute to building trust with users and supporting long-term search performance. These principles remain valuable regardless of how search technologies continue to develop.

"Businesses don't need to choose between SEO and AI," Bigcas added. "The future of SEO isn't about replacing proven practices with new technology. It's about applying those practices in a search environment that continues to evolve. Organizations that invest in quality content, technical excellence, and user trust will be better positioned for whatever comes next."

As AI-powered search continues to mature, SERPWeave plans to refine its services alongside developments in search technology while remaining committed to ethical, data-driven SEO. The agency believes businesses that continue investing in helpful content, technically sound websites, and long-term digital strategies will be well positioned to adapt as the search landscape evolves.

About SERPWeave
SERPWeave is a Philippine-based SEO agency founded by Rhea Bigcas. The agency helps businesses improve their online visibility through Local SEO, Technical SEO, AI Search Optimization, Google Business Profile Optimization, On-Page SEO, and SEO Content Strategy. By combining ethical, data-driven SEO with strategies designed for evolving search technologies, SERPWeave helps businesses build sustainable organic growth and long-term digital visibility.

NowServing Launches Care Gift Card for Mental Health Consultations

 

 NowServing by SeriousMD launches Care Gift Card for mental health consultations. This new feature went live in the NowServing app this June. Supporters can send PHP 1,000, PHP 1,500, or PHP 2,000, or a custom amount to their recipients. The recipient can redeem and apply the gift card for mental health doctor consultations for now.

NowServing, one of the leading healthcare platforms in the country, has launched the Care Gift Card, a virtual gift card that lets someone pay for a loved one's mental health consultation while leaving every decision about the care itself in the recipient's hands. The card went live in the NowServing app this June.

The need is well documented. At least 3.6 million Filipinos live with a mental, neurological, or substance use disorder, according to the Department of Health's National Prevalence Study. Yet care remains hard to reach. The Philippines has fewer than one psychiatrist for every 100,000 people, and stigma keeps many Filipinos from ever seeking help.

That’s the gap in mental health care, and this product aims to address it. The Care Gift Card was designed to hold both halves of the problem at once: it funds a loved one's consultation, and it leaves the care itself entirely in the recipient's hands.

"Many of our users told us they wanted a way to help a loved one get care without pressuring them or taking the choice out of their hands," said Emille Armentia, Product Manager for the Care Gift Card at NowServing. "The gift card pays for the consultation. Everything else, the doctor, the timing, and the conversation, stays with the recipient."

Supporters choose PHP 1,000, PHP 1,500, or PHP 2,000, or a custom amount from PHP 300 to PHP 3,500, then send the gift card from the NowServing app. Recipients receive an SMS prompting them to redeem the card in the app, where they can use it to book a consultation with a mental health professional whenever they are ready. More than 400 psychiatrists and psychologists are listed on NowServing.

While the supporter provides the fund, they can suggest a doctor, but the choice is still in the hands of the recipient. Furthermore, they won’t have any access to what is discussed in the session. They cannot even see whether the gift card has been used. The consultation stays entirely between the recipient and their doctor.

In other words, the gift funds care without attaching strings to it. Concern becomes something real, and the person receiving it keeps their privacy and their sense of control.

For now, the Care Gift Card can be used to book mental health professionals. The company may expand the card to other consultation types in the future. More information is available at the NowServing Care Gift Card for Mental Health website.

About SeriousMD
NowServing is a Philippine telehealth and healthcare directory platform connecting patients with doctors for online consultations and in-person appointments across 1,100+ hospitals and 200+ specialties nationwide. Built on the SeriousMD provider network, it makes finding, booking, and consulting trusted doctors simple. Download the NowServing app at download.nowserving.ph. Learn more at nowserving.ph

78% of Filipinos Use AI at Work Daily — Only 35% Are Trained For It, Sprout Study Finds

 Close to 500 HR leaders and executives filled Dusit Thani Manila on July 8, 2026 for the State of HR Summit 2026, Sprout Solutions' flagship event on the future of work. Held to full capacity under the theme Leading a People-First AI Transformation, the summit explored how organizations can use AI to accelerate performance while keeping people at the center of change.

AI Is Operational, Not Experimental

Sprout Chief Operating Officer Kislay Chandra opened with the reframing that ran through the day: "The question is no longer whether AI will reshape work, it's how leaders choose to shape that transformation," he said. "The organizations that win will be the ones that combine human capability and AI well."

The State of HR 2026 Report: AI & the Filipino Workforce, a nationwide study of 3,500+ employees across 13 industries, backed him up: 78% of Filipino employees now use AI daily, with higher use associated with more output, less stress, and greater recognition. Yet only 35% receive role-specific AI training: a clear gap between AI adoption and enablement.

Reframing the Human Side of AI

In the opening keynote, Cliff Eala, CEO of BS Works, argued that a people-first approach prioritizes augmentation over automation. "AI skills on their own are useful," he said, "but it becomes far more valuable when you pair it with real domain expertise." Leaders, he added, must actively redesign jobs around the moving line between what should be automated and what should be augmented, and make upskilling and reskilling role-specific rather than generic.

His sharpest point was complementarity: AI skill matters most when paired with genuine domain expertise. He also warned that outsourcing too much thinking to AI can erode the human judgment that experience builds. "We often don’t have complete, accurate, and timely information. This absence breeds uncertainty, which begs for judgment. And this is exactly where the human is needed.”

From Strategy to Adoption

In Five Shifts Defining the AI-Native Workplace, moderated by Maria Lourdes Ann Cruz of Lufthansa Technik Philippines with Dannah Majarocon of Jobstreet by SEEK, Alvanson So, former Regional People Lead for Canva, and Marvin Zoilo of Tech Mahindra, panelists named a familiar Philippine tension: many workers are fluent in mobile and social media but still underuse AI for real work, making AI adoption less about access and more about demonstrating practical value.

That thread continued in Operationalizing AI: Aligning People, Process, and Performance, moderated by Firdausi Ismail II Abbas of Acquire Intelligence with panelists from CIMB Bank, Booth, and MindYou. Their core message: employee buy-in is the real bottleneck. Leaders can set direction, but adoption fails if people cannot see how AI helps in their own work.

Making Adoption Stick

In Your Team Has AI. Now What?, Mia Cuenco, Director for Human Resources at Smartsourcing, argued that people create value while AI amplifies capacity. She framed transformation as the alignment of leadership, people, process, platforms, and AI around a clear purpose, stressed that work should be redesigned before it is automated, and challenged the room to ask not how AI can replace work, but how it can enrich people.

Sprout's Francis Peña, Commercial Director, then led the roadmap session, Building an AI-Ready Workplace for 2026 and Beyond. Anchoring the demo in the question "What is your why?", Peña showed how Sprout's people-first AI platform connects payroll, compliance, performance, and people data, including Sidekick, Sprout HR's AI assistant built to answer employee questions on payslips, compliance, and products, and the Command Center that lets HR admins orchestrate multiple functions in one place; Foresight, Sprout's new AI-powered predictive and prescriptive HR analytics solution; and Comply, its compliance solution built to keep pace with evolving Philippine labor and tax regulations.

Peña also walked through Sprout's two performance management solutions: Sprout Perform, an add-on to Sprout HR that digitizes the full appraisal cycle from KPI scoring to digital signatures; and Perform Pro, powered by Peoplebox.ai, which adds AI-supported reviews, OKR alignment, and 360 feedback.

What Leaders Must Do Differently

The leadership panels sharpened the human angle. In Leading Human Performance in an AI-Driven Workplace, moderated by Eli Harell of EmergePH with May Manaog of IQ-EQ, Julian Mengual of Medicard Philippines, and Airon Caraullo of KMC, speakers agreed the old expectation for leaders to know everything is obsolete; judgment, curiosity, accountability, and the ability to bring people together now matter more.

In Mission-critical Skills, Roles, and Teams for the Next Era, moderated by Atty. Arlene De Castro with Cliff Eala, Fleire Castro of DashoContent, and Dr. Raymond Sarmiento of mWell, the panel noted that AI can compress teams but must not lower the bar for quality, and that competitive edge comes from orchestrating AI well. Sustained upskilling and reskilling, they added, is what keeps the Filipino workforce competitive as roles are redesigned.

Recognizing People-First Workplaces

The summit debuted the inaugural Sprout Foresight Awards, powered by Foresight, Sprout's new AI-powered predictive and prescriptive HR analytics solution. Headlined by the Great Employer Awards, the recognition honored organizations demonstrating workforce health and people-first workplace practices in the Philippines. Closing the day, Sprout’s Chief Marketing Officer, Renzo Belardo, returned to the summit's core conviction: technology may change how work gets done, but people shape what comes next. “The challenge isn't adopting AI, it's helping people adopt a new way of working: every organization will eventually have similar AI capabilities, so the real differentiator will be leadership, the willingness to learn, and the courage to bring people along,” he concluded.

Powered by Partners

The State of HR Summit 2026 was powered by Sprout Solutions and BS Works, with support from platinum sponsors mWell and Singlife; gold sponsors Hubstaff, MetroMart, Xoxoday, and Medicard; and silver sponsor Hive Health. Strategic partners included the Philippine Society for Talent Development (PSTD), MindYou, the British Chamber of Commerce Philippines (BCCP), Plan International, World Vision, IHRI, and RCBC x DiskarTech.

About Sprout Solutions Phil Inc

Sprout Solutions is the People-First AI platform for payroll, compliance, and work, serving businesses across the Philippines and Southeast Asia. Founded in 2015, Sprout combines AI-powered payroll, HR, recruitment, performance management, employee engagement, and financial wellness solutions into one intelligent platform designed to help organizations operate more efficiently while supporting their people at scale. Trusted by more than 2,000 companies and 350,000 users, Sprout complements its technology with managed services, implementation expertise, and dedicated customer success teams. Sprout exists to impact the lives of employees by improving businesses in the communities it serves.

Casino Plus Drives Digital Media Innovation with Multi-Week Vertical Drama 'Bathala’

 

MANILA, PHILIPPINES, 13 JULY 2026 — Casino Plus, one of the country’s leading responsible digital entertainment platforms licensed by the Philippine Amusement and Gaming Corporation (PAGCOR), continues to lead innovation as it debuts Bathala, a premium vertical short-form drama series based on one of its leading games of the same name.

The first episode, launched on July 9, 2026, already has nearly 80,000 views on social media, positioning the gaming platform at the forefront of the region's digital media evolution. Casino Plus also converted the traditional Filipino teleserye (television soap opera) format into the trend of AI micro-content built specifically for mobile-first consumers.

Following its initial premiere, the platform confirmed that Bathala will execute a continuous three-week broadcast run throughout July 2026. This fast-paced digital rollout features a second installment this week and a final sequel chapter dropping in consecutive weeks, ensuring a highly engaged audience throughout the month.

The series modernizes ancient Tagalog mythology, following the reincarnation of the Moon Goddess Mayari. In a narrative twist that connects traditional folklore with modern digital ecosystems, the plot follows her journey to adapt the supreme deity Bathala's legendary "Great Formation" into a digital game format.

For decades, teleseryes or telenovelas dominated primetime Filipino households. However, shifting consumer habits and rapid mobile penetration have driven a massive migration toward ultra-short, premium vertical video. Audiences now demand high-quality storytelling accessible directly on their smartphones.

With the digital series launch, Casino Plus bridges the gap between cultural storytelling and digital entertainment, creating a new commercial model for regional content deployment.

"The local entertainment market is evolving rapidly from long-form television toward premium, short-form vertical reels," said Evan Spytma, CEO of Casino Plus. "With Bathala, we are driving this transition by pairing cinema-grade production with mobile-first distribution. This approach delivers culturally relevant storytelling that aligns with how modern audiences consume media."

The digital series features actors Zonia Mejia as Mayari, Gary Guarino as Dumangan, and Lea Macapagal as one of the deities. 

The next episode will drop on Thursday, July 16.  

RESPONSIBLE GAMING ADVISORY

In accordance with PAGCOR’s Responsible Gaming Code of Practice, Casino Plus wishes to remind all players of the following:

Gaming is for entertainment purposes only. It should not be considered a source of income or a means of financial relief. Players are encouraged to play responsibly and within their means.

Winning is never guaranteed. All gaming outcomes are determined by chance. Past results, including jackpot wins, do not influence or predict future outcomes.

About IGO Digital High Technology, Inc.

Casino Plus is a trusted online casino platform in the Philippines, duly licensed and regulated by the PAGCOR. The company is committed to providing a secure, fair, and engaging digital entertainment experience, guided by the principles of responsible gaming and player protection. With its continuous expansion, Casino Plus is now regarded as one of the country’s leading online casino platforms, combining entertainment excellence with meaningful corporate social responsibility initiatives.